CREATIVE INDUSTRY SUMMIT:
ESTABLISHING THE FOUNDATIONS OF THE PHILIPPINE CREATIVE INDUSTRIES

National Anthem

Overview of the Event

Asec. Napoleon Juanillo, Jr.

Department of Trade and Industry

Usec. Rafaelita Aldaba

Department of Trade and Industry

Keynote Address

“Towards a Future of Empowered Creatives”

Sec. Ramon Lopez

Department of Trade and Industry

The lack of comprehensive and updated data, providing for a clear picture of the Philippine Creative Industries, especially in terms of its actual scope and economic impact, hinders the creation of a more targeted and impactful national strategy that will support its growth and development. This makes it challenging to develop evidence-based policies, identify the gaps in economic performance, and harness the untapped potential of our creative industries. 

The session will delve into discussing the importance of having a single understanding of a comprehensive framework that will establish the foundations of a data-driven and market-oriented ecosystem for the local creatives. It shall provide stakeholders with an opportunity to learn from experts and practitioners on valuing the contribution of the sector, including MSMEs and freelancers, as we appropriate a system that will account for the drivers of a creative-driven economy.

Dr. Dimiter Gantchev

World Intellectual Property Organization

Mr. Ian Nicole Generalao

Consultant

Mr. Karlo Marco Cleto

Consultant

Panel Discussion

Moderator: ED Maria Rita Matute, DCP

Panelists:

Ms. Celina Agaton, CECP

Dr. Connie Bayudan-Dacuycuy, PIDS

Mr. Arvin Manuel Villalon, NCCA

Dr. Rimantas Vaicenavicius, WIPO

Open Forum and Q&A

Speakers, Panelists, and Usec. Rafaelita Aldaba

Usec. Claire Dennis Mapa

Philippine Statistics Authority

Usec. Rafaelita Aldaba

Department of Trade and Industry

Ms. Manami Yuasa

British Council

Asec Napoleon Juanillo, Jr.

Department of Trade and Industry

Cong. Christopher De Venecia

Special Committee on Creative Industry and Performing Arts

Sen. Aquilino Pimentel III

Senate Committee on Trade, Commerce and Entrepreneurship

Session 2A: Growing the Digital Highway for ICT-Enabled Creatives

The creative industry has undergone a disruptive shift from analog to digital during the last decades. Technologies enable creative communities to flourish and create an environment where creativity is expressed beyond the traditional means.

This session, which will focus on ICT-enabled creative industries, will highlight the importance of strengthening the digital highway for redefining the sector’s competitiveness. The discussion will focus on the viability of our sectors to be the driver and facilitator of growth in the digital space.

It will include discussions on how the creative industries as part of the ICT sector can serve as a catalyst for enabling and facilitating the implementation of knowledge generation, transfer, and usage, as well as the production of creative outputs. Furthermore, it will serve as an opportunity for the invited stakeholders to have an initial assessment on how to effectively manage and harness the sector’s full potentials towards the challenges and adversity brought by the digitally transformed world.

Time

Ms. Veredigna Ledda

1:35-1:45 PM

Mr. Alvin Juban

Game Developers Association of the Philippines

Dr. Alvin Ang

2:00-2:10 PM

Mr. Juan Miguel del Rosario

Animation Council of the Philippines, Inc.

Mr. Duke Donald Cotoco

2:25-2:35 PM

Mr. Jonathan de Luzuriaga

Philippine Software Industry Association

Ms. Candy Mae Maristela

2:50-3:00 PM

ED Ma. Corazon Dichosa

Board of Investments

Mr. Kenneth Biunas and

Ms. Reichelle Carlos

3:15-3:25 PM

Ms. Beth mAcdonald

HCD Asia Pacific

3:25-4:45 PM

Q&A with the Presenters

Moderator: Mr. Magoo Del Mundo, SIKAP

Session 2B: Revisiting Philippine Creatives and Cultural Heritage

The Philippines is known for its rich cultural heritage and vibrant creative community as evident to its internationally-recognized creative and cultural ecosystem, encompassing the fields of gastronomy, performing arts, natural and cultural heritage, and visual arts.

With the disruptions of the pandemic, cultural and creative industries pivoted towards shifting and revisiting strategies and business models, enabling the sharing of unique creative experiences. The sector was able to recover and prosper as it harnessed the link between culture and technology.

This session will forward the valuable contribution of the creative and cultural communities in the new globally connected era as the government expands collaboration with key stakeholders. The discussion will further explore on the measures of how the sector could leverage the emerging technologies as the need to rediscover and redefine their relevance in the digital norm. Lastly, it will delve on the considerations and recommendations on the preservation and sustainability of traditional and cultural heritage as a social agent for the country’s development.

Time

Ms. Celina Agaton

Creative Economy Council of the Philippines

1:30-1:45 PM

Mr. Audie Gemora

Philstage

1:55-2:10 PM

Mr. Ige Ramos

Republic of Taste Food Network

2:20-2:35 PM

Ms. Geraldine Araneta

National Committee on Visual Arts

2:45-3:00 PM

Dr. Ambeth Ocampo

Ateneo De Manila University

3:10-3:45 PM

Q&A with the Presenters

Moderator: Ms. Malaya Del Rosario, British Council Manila

The Broadcast and Media Industry has long been enabling the creative industry to flourish by being a platform for disseminating content through its many channels; however, it is important to note that while they are an enabler, the industry itself is a creative industry that requires nurturing.

The onset of the pandemic marked the start of the shift to the new normal, wherein the Broadcast and Media Industries continue to face new challenges and opportunities. As day-to-day digitalization evolved, people consumed greater amounts of content in the comfort of their homes through online channels.

In the road to digital transformation, there is a need to better understand the factors to expand their reach in the digital market and address consumer needs. Thus, this session provides an opportunity for our stakeholders to further understand the landscape of Philippine broadcasting and mass media. It will enable practitioners and industry stakeholders to provide their insights and experiences in developing strategies and agendas that can catalyze development in the sector, emphasizing the role of digital technology and new business models to accelerate growth.

Ms. Leigh Reyes

Internet Mobile Marketing Association of the Philippines

Mr. Dan Andrew Cura

Kapisanan ng mga Broadkaster ng Pilipinas

Atty. Andrea Pasion-Flores

Dr. Ani Rosa Almario

Book Development Association of the Philippines

Chair Mary Liza Diño

Film Development Council of the Philippines

Mr. Paolo Villaluna

Directors’ Guild Alliance of the Philippines, Inc

Dr. Ma. Alexandra Chua

National Research Council of the Philippines

Atty. Marivic Benedicto

Philippine Association of the Record Industry

Q&A with the Presenters

Moderator: Ms. Angel Guerrero, Adobo Magazine